Josh's Internship Log Blog

Today I continued developing the “BYUI LIVE” logotype with several different iterations of drafts. I began to explore a more specific look based on a specific few fonts, which was based on the reference image that our client provided. I spend a lot of time on the computer working in Adobe Illustrator working on the look of the project. This day I had been working on the logotype while trying to incorporate shapes into the design, which eventually did not make “the Final Cut”. I would’ve guessed this is how it would’ve gone though. When trying to add things to the school’s already rigid brand anything that doesn’t say “BYU-Idaho” will not make the cut.